An athlete’s image and reputation can be highly saleable assets. We can enable athletes to tap into these lucrative revenue streams through brand deals and product endorsements.
Sports teams are also increasingly looking to unlock the value of their athletes’ image and reputation, through offering player appearances and other rights to sponsors and featuring them in docuseries and other high-value content. We can assist with your image rights agreement with the athlete (ensuring tax risks are mitigated) and the commercial exploitation of those rights through sponsorship agreements, plus production and other content agreements.
Where an athlete’s image has been exploited, we are on hand to protect the athlete’s or club’s interests, taking enforcement action where necessary.
Comment & Opinion
18th September 2024