Skip to main content

Sports Commercial & Technology

We’re experts in commercial contracts, but unlike other firms, we view them through a sporting lens. We live and breathe sport, so we understand the pressures that come with this kind of environment – and we know the difference that sports technology can make when it’s used to its best advantage.

We take a collegiate approach to our work, utilising the very best of the expertise that our firm has to offer – whether that’s for a one-off piece of work, or the start of an ongoing relationship and we all benefit when we work as an extension of your team.

Our team are incredibly knowledgeable across the whole range of commercial contracts and clients routinely come to us for help drafting and negotiating sponsorship and partnership agreements.

In football, this often includes kit supply arrangements, brand associations, official suppliers and high value deals like front of shirt sponsors and naming rights (think stadia, stands and training grounds). The same is true of other sports such as boxing, rugby (league and union), cricket and golf where we can offer practical and pragmatic legal advice for any and all commercial and technology arrangements.

If you’re looking to outsource, we can help facilitate the supply of services by third party providers from hospitality, food and drinks suppliers, right through to security, cleaning and maintenance.

We know that hosting events can be daunting, which is why we’ll guide you through the process every step of the way.  We support our football clients with third-party events such as European or International competitions, Esports, boxing and NFL.  We also advise clients on ticketing terms and conditions, including bespoke hospitality and box packages.

Our team has experience advising on image rights contracts and the alterations needed to the standard playing contract when these types of arrangements are entered into. We’re also often called in to help our clients who are looking to protect and exploit their image rights and merchandising across multiple jurisdictions.

Providing legal advice to support the development, implementation and operation of technically innovative services, products and artificial intelligence is a core part of the work we do.  This includes the utilisation of blockchain technology to create and sell non-fungible tokens (NFTs).

Alongside this, our intellectual property solicitors and chartered trade mark and design lawyers help clients with the development, marketing, protection and enforcement of their usually extensive and global intellectual property portfolios.

Insights

“Outstanding client list and first class quality of both contentious and non-contentious partners.”

Legal 500

“Walker Morris has commanding in-depth knowledge of the football industry. They are without doubt market leaders.”

Legal 500

“The team combines legal expertise with a commercial attitude and prompt service.”

Legal 500

Christian
Slinger

Senior Associate

Sport

CONTACT DETAILS
Christian's contact details

+44 (0)113 399 1890

Email me

Meet the team
CLOSE DETAILS

Luke
Jackson

Director

Commercial

CONTACT DETAILS
Luke's contact details

'+44 (0)113 283 4412

Email me

Meet the team
CLOSE DETAILS

Sally
Mewies

Partner

Head of Technology & Digital

CONTACT DETAILS
Sally's contact details

+44 (0)113 283 4449

Email me

Meet the team
CLOSE DETAILS

Matthew
Lingard

Senior Associate

Intellectual Property, Trade Marks & Designs

CONTACT DETAILS
Matthew's contact details

+44 (0)113 283 2581

Email me

Meet the team
CLOSE DETAILS

India
Seaton

Associate

Sport

CONTACT DETAILS
India's contact details

'+44 (0)113 283 4479

Email me

Meet the team
CLOSE DETAILS