Sports Commercial & Technology

Our team are incredibly knowledgeable across the whole range of commercial contracts and clients routinely come to us for help drafting and negotiating sponsorship and partnership agreements.

In football, this often includes kit supply arrangements, brand associations, official suppliers and high value deals like front of shirt sponsors and naming rights (think stadia, stands and training grounds). The same is true of other sports such as boxing, rugby (league and union), cricket and golf where we can offer practical and pragmatic legal advice for any and all commercial and technology arrangements.

If you’re looking to outsource, we can help facilitate the supply of services by third party providers from hospitality, food and drinks suppliers, right through to security, cleaning and maintenance.

We know that hosting events can be daunting, which is why we’ll guide you through the process every step of the way.  We support our football clients with third-party events such as European or International competitions, Esports, boxing and NFL.  We also advise clients on ticketing terms and conditions, including bespoke hospitality and box packages.

Our team has experience advising on image rights contracts and the alterations needed to the standard playing contract when these types of arrangements are entered into. We’re also often called in to help our clients who are looking to protect and exploit their image rights and merchandising across multiple jurisdictions.

Providing legal advice to support the development, implementation and operation of technically innovative services, products and artificial intelligence is a core part of the work we do.  This includes the utilisation of blockchain technology to create and sell non-fungible tokens (NFTs).

Alongside this, our intellectual property solicitors and chartered trade mark and design lawyers help clients with the development, marketing, protection and enforcement of their usually extensive and global intellectual property portfolios.