We recently attended The Stadium Business Design & Development Summit 2025 at Old Trafford.

It brought together clubs, developers, funders and contractors to talk openly about what’s working in stadium projects – and what isn’t.

We’ve pulled together the themes that stood out most, along with the practical points you can take into your next project.

1. Early-stage challenges you can’t ignore

Every stadium project starts with the basics: land, access and funding. But these early issues are often where things go wrong.

You need to be confident that the right development entity owns the land and that any easements or access rights are understood and resolved. Most stadium sites come with quirks, so you should expect constraints and plan for creative solutions.

Funding is another pressure point. Debt finance is rarely available at the outset, so many schemes start with equity and bring in debt later once risks have reduced. Multi‑source funding is common now, as it spreads risk between lenders and creates more certainty.

2. Managing risk by working together

Stadium projects succeed when everyone involved works collaboratively. Clear briefs, risk registers and open communication give you the flexibility to adapt when things change — because they always do.

It’s also unrealistic to expect a main contractor to absorb all project risk. That’s why we’re seeing more staged procurement, with separate contracts for enabling works, main construction and fit‑out. This keeps the programme moving and shares risk in a more balanced way.

Fit‑out design is another area where timing matters. Fan expectations and technology move quickly, so designing the interiors too early can leave you with an outdated product by the time you open. Many developers now leave fit‑out decisions until later in the programme for that reason.

3. Putting fans at the centre of the design

The fan experience is changing fast. People arrive earlier. They expect better food, more social spaces and more reasons to stay on site throughout the day. We’re moving closer to the US model, where the event is only part of the attraction.

Stadiums themselves are also becoming destinations. Clubs like Manchester United and Birmingham City are exploring designs that don’t just host events but act as landmarks in their own right. This shift means you need to balance heritage with ambition — and make sure the stadium’s design reflects both.

Looking ahead is essential too. Modular entertainment formats, like ABBA Voyage, show how quickly demand can change. Building flexibility into your design helps you stay ahead of what fans want next.

4. Stadiums as catalysts for regeneration

There’s strong momentum behind wider regeneration around stadiums, even with recent regulatory changes such as the Building Safety Act. Build‑to‑Rent continues to play a key role in these masterplans, supported by the long‑term footfall that stadiums bring.

Hotel partnerships are also proving their value. The Hilton at Old Trafford is a good example of a hotel that supports the venue and enhances the wider commercial strategy. These partnerships can become long‑term revenue drivers when integrated well.

5. Designing a stadium that lasts

When redeveloping an existing ground, you need to consider how to keep fans comfortable and engaged throughout the works. Temporary spaces must be safe, accessible and attractive. Ideally, you’ll avoid losing capacity altogether.

Future‑proofing remains key. A good stadium design:

• Offers premium experiences without shutting out families;
• Switches quickly between sport, concerts and events;
• Protects club identity; and
• Stands up to long‑term operational pressures.

Ultimately, stadiums have to evolve. Whether you’re modernising facilities, expanding capacity or improving the masterplan, continual development is essential to stay competitive and secure major fixtures.

Stadium development: How we can support you

We’ve highlighted the core issues shaping stadium projects today — from early land and funding challenges to risk management, fan expectations and the role of wider regeneration. The message is simple: if you plan early, stay flexible and keep your fans front and centre, you’ll give your project the best chance of long‑term success.

We work with clubs, developers and funders at every stage of the process. Whether you’re exploring redevelopment options, reviewing procurement strategies or planning a multi‑use masterplan, we can help you navigate the risks and find the right approach for your project. If you’d like to talk through any of the themes we’ve raised, we’re always happy to pick up a conversation.