Walker Morris teams up with Heart Research UK to launch exciting fundraising challenge – ‘anonymous heART’Print news article
National charity Heart Research UK’s ‘anonymous heART project’ returns for 2021. This year the project is proudly sponsored by Walker Morris.
The ‘anonymous heART project’ is an innovative fundraising campaign that sees anonymous artwork produced by top artists and celebrities which is then auctioned online. All proceeds go to helping to fund vital medical research.
The anonymous heART project 2021, now in its 4th year, will see some of the biggest names across entertainment and the arts, such as Heart Research UK Patrons Robert Smith (The Cure) and Christopher Kane, Ashley Jackson and Ralph Steadman create unique A5 pieces of artwork. These unique pieces of art will then be auctioned on eBay between the 22 and 31 of October 2021.
The twist? Though the list of all artists will be available to bidders, the artist of each individual piece will be anonymous. It will only be revealed once the auction is over. Could you bag yourself an original masterpiece for a bargain price?
The sponsorship will see Walker Morris, who partnered with the charity to launch the first anonymous heART project in 2018, reinforce its long-standing reputation for innovative sponsorship of the arts. The firm has a heritage of innovative art partnerships having previously sponsored the ‘The Triumph of Painting’ exhibition at London’s Saatchi Gallery, the ‘Artist Rooms: Damian Hirst’ exhibition at Leeds Art Gallery, and Ashley Jackson’s ‘Framing the Landscape’ project.
In previous years, the anonymous heART project has raised over £130,000, which will continue to fund Heart Research UK’s pioneering medical research into the prevention, treatment and cure of heart disease.
Malcolm Simpson, Managing Partner at Walker Morris, said:
“Supporting pioneering art and charitable projects has been a key part of our strategy for over two decades. The anonymous heART project is a truly creative project which offers new perspectives on the traditional methods of accessing art and allows everyone a unique opportunity to bid for their own mini masterpiece.
“We believe this ethos reflects our own culture and values as a distinctive law firm. In today’s uncertain business climate, it is the organisations that continually strive to be inventive and inspire new ways of thinking that will ultimately be successful.”
Kate Bratt-Farrar, Chief Executive of Heart Research UK, said:
“We’re thrilled to be partnering with Walker Morris, a firm with a clear focus on charity and the arts. They really are the perfect sponsors for this campaign.”
Watch our interview with Walker Morris Chairman, David Smedley, below.