Walker Morris Intellectual Property Team reaches successful arrangement in an iconic brand collaborationPrint news article
Walker Morris’s award-winning Intellectual Property Team recently represented luxury luggage brand client, Globe-Trotter, in a new and iconic collaboration with British Airways.
The matter, led by Alan Harper who heads up the Firm’s Intellectual Property Team with the support of Trainee Solicitor Rebekah Dailey, saw the pair successfully guide Globe-Trotter through the commercial and legal practicalities of a co-branding deal between the two iconic British brands.
The partnership has paved the way for Globe-Trotter to design and manufacture 150 limited edition ‘BOAC Speedbird’ carry-on cases to mark the retirement of the Boeing 747 fleet, with each case proudly featuring a fragment from a British Airways 747 jet. Walker Morris’s team drafted a bespoke agreement which ensures that both parties can protect their individual intellectual property rights whilst benefiting from the collaboration on this unique project.
Commenting on the agreement, Alan Harper said:
“Globe-Trotter has been the emblematic brand for luxury travel for over 120 years, and we are proud to play a pivotal role in this iconic collaboration with British Airways. The deal moved at quick pace and we successfully navigated the complexities of the agreement and ensured that Globe-Trotter was well positioned for its partnership with British Airways.
“Working with such iconic brands is an absolute pleasure and it was great to be part of this historic collaboration. Client care and excellence is the cornerstone of all that we do at Walker Morris, and we are pleased with the initial success this collaboration has seen.”
The Intellectual Property Team at Walker Morris includes both solicitors and chartered trade mark and design attorneys, allowing us to provide full service advice for all brand related matters. The Team regularly acts for clients in the Courts to protect and defend their intellectual property. The IP Team offers specialist advice across the full spectrum of intellectual property law, including securing registered protection for brands and their portfolios, global branding, IP audits, intellectual property portfolio management to product, service and IP clearance, licensing and commercialisation.
To find out more about Walker Morris’ Intellectual Property specialism, click here.