Walker Morris advises Emplifi on the acquisition of Go Instore

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Walker Morris’ Private Equity and Financial Sponsors Team advised US-headquartered Emplifi, a leading unified customer experience platform, on its acquisition of Go Instore.

UK-based video powered retail platform, Go Instore, enables live commerce by connecting online customers with in-store product experts using immersive HD live video. The Go Instore video technology provides brands with a new channel via which they can engage with their customers, strengthening Emplifi’s omnichannel approach to connecting with customers.

Jo Stephenson, Daniel O’Gorman and Michael O’Halloran led the Walker Morris Team advising Emplifi supported by Will Procter and Evelyn Lewzey (corporate), Matthew Lingard and Aaron Dixon (technology and IP), Lucy Gordon (employment) and Andrew Northage and Christian Brundell (regulatory).

The selling shareholders of Go Instore were advised by K&L Gates.

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