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Stagwell acquires London-based media agency Goodstuff

The corporate team at Walker Morris has advised Stagwell Media Group on its acquisition of Goodstuff, the 130-strong, full-service media planning and buying agency based in London.

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The Goodstuff team will join the Stagwell Media Network, a group of leading multichannel agencies home to more than 3,000 experts with an expansive global footprint across 20 countries and 40 offices, managing close to $5 billion in media. The network offers an alternative to the status quo provided by today’s legacy holding companies. As a more dynamic B2C and B2B partner, with solutions spanning media, data, technology, and content, Stagwell Media Network is growing in double digits during a period of sustained transformation and expansion.

Goodstuff brings complementary and additive client services, including communications strategy, full-funnel media delivery, and inventive solutions for premier clients, including Ovo, AA, On The Beach, Yorkshire Tea, Cazoo, and Hello Fresh. As a first-class brand and highly respected business in a key global market, Goodstuff will further extend the media network’s innovation, scale, and creative thinking.

John Hamer (Corporate), Hannah Simpson (Corporate) and Nicola Parkinson (Tax) led the Walker Morris team advising Stagwell.

Stagwell Chairman and CEO Mark Penn said:

“We welcome Goodstuff as a critical part of our strategy to create a truly global and competitive media operation. When we created Stagwell Media Network, we set out to build a collaborative and coherent network of global media agencies that are on the leading edge of media, data, and technology. The addition of Goodstuff with their unrivalled track record of innovation continues to deliver on our vision of transforming marketing.”

James Townsend, Global CEO of both Stagwell Media Network and the network’s flagship media agency, Assembly added:

“I am delighted to welcome co-founders Andrew Stephens and Ben Hayes and the entire Goodstuff team into the network. What attracted us to the agency were their world-class leadership and unwavering focus on people, culture, and the work. After a series of successful collaborations with Assembly in the UK, we see the potential for our network to build something truly differentiated, progressive, and exciting in the marketplace.”