20th February 2018
A multidisciplinary team of lawyers from Walker Morris has advised the shareholders of 3V Group on the sale of a majority shareholding to Northern Irish consumer goods company, SHS Group.
Headquartered in Hampshire, 3V Group owns the Meridian and Rocks brands. Meridian is a leading brand of nut butter in the UK and Ireland and has led the continuing growth of nut butter and nut based products as healthy eating options. Rocks has grown to become one of the leading brands of organic squash in the UK.
SHS Group owns premium branded products such as Shloer, Bottlegreen, WKD and Merrydown Cider and is one of the leading suppliers of own label herbs and spices in the UK. SHS also distributes over 100 FMCG brands in the UK and Republic of Ireland.
Russell Smart, commercial director at 3V Group said:
“The team at 3V have worked incredibly hard to bring innovative and relevant product development to the market in response to changes in consumer demand over the last 12 years.
“The SHS Group, with its depth of expertise in fast-moving consumer goods brands, will help support our growth strategy and market reach in the UK and beyond.”
Debbie Jackson, added:
“We are pleased to have been able to support the selling shareholders of 3V Group. The experience and industry knowledge that SHS Group will bring to the company will help to reinforce its specialist expertise and strategic direction. The acquisition represents a great fit for both companies and we wish them every success for the future.”
Contracts for the transaction have been exchanged, with completion of the transaction subject to merger clearance by the Irish Competition and Consumer Protection Commission.