Alan Harper featured in Retail Week discussing the rise of the dupe
17th May 2024
Alan Harper, Partner and Head of IP, Trade Marks, & Design, has been featured in an article by Retail Week discussing the rise of the dupe and its impact on branded retailers.
In the article, Alan shares the importance of strengthening intellectual property (IP) rights around a product. He points out that a robust portfolio of IP rights can provide brands with more options to tackle dupes that infringe their IP rights and restrict how the dupe can be marketed. Alan further explains that a strong IP portfolio should be accompanied by a robust brand protection strategy. This strategy can put branded retailers in a better position to bring legal action against those who infringe their rights.
This feature in Retail Week is testament to Alan’s expertise in IP protection and his commitment to helping brands protect their products and reputation.
To read Alan’s feature in Retail Week, click here.
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