Walker Morris advises Burnley FC on latest shirt sponsorship deal with Lovebet

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03/06/2019

Sports lawyers advise on over 35 Premier League commercial agreements in past 12 months alone

Specialist sports lawyers from Walker Morris have advised Burnley FC on the deal for its front of shirt and shirt sleeve sponsorship from the 2019/20 season onwards.

The Club has announced that next season’s shirt will feature LoveBet as its front of shirt and shirt sleeve sponsor, in place of previous Burnley shirt sponsors LaBa 360 and Astropay.

LoveBet is a leading online betting brand offering a wide range of games from sports betting to live dealer casino, online slot games and more. The leading Asian betting brand will have their branding on all adult home and away shirts for three years, commencing in the 2019/20 Premier League season.

The latest deal means that the Walker Morris Sports Team has acted on over 35 Premier League commercial/sponsorship agreements in the last 12 months alone. The Team now acts for 10 of the 20 Premier League Clubs with no other UK law firm advising on more current Premier League front of shirt, shirt sleeve, kit supply, commercial partnership and other sports commercial agreements.

The Walker Morris Team was led by Katie Reed with assistance from Christian Slinger and members of the Commercial Team.

Anthony Fairclough, Commercial Director at Burnley Football Club, said:

“We are delighted to welcome LoveBet, who we believe will be the ideal partner for the club. Together, we will reach and engage with our ever-increasing global audience, in particular in the Asian market. We are grateful to be able to call upon Walker Morris’ unparalleled expertise in the area of football club sponsorship, and would like to thank the firm for its exceptional support in getting this deal over the line.”

Katie Reed commented:

“We are proud of our long-standing relationship with Burnley FC, having advised the Club on all of its key Premier League commercial agreements in recent years.

“We have built a strong relationship with Burnley FC and it is a great pleasure to work alongside such a fantastic Club that can now look forward to its fourth consecutive season in the Premier League.”

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