Consultation launched into restricting promotions of HFSS food and drink

Photograph of shelves with promotions in a supermarket Print publication


The Department of Health and Social Care has issued a consultation on proposals to restrict promotional offers on foods that are high in fat, salt and sugar (HFSS). The consultation was launched on 12 January 2019 and is seeking views on a plan to ban price and volume offers for foods that are high in fat, salt and sugar.

The consultation asks for views on:

  • restricting volume-based price promotions of HFSS food and drink that encourage people to buy more than they need, for example, ‘buy one, get one free’ and free refills of sugary soft drinks
  • restricting the placement of HFSS food and drink at main selling locations in stores, such as checkouts, aisle ends and store entrances.

The consultation also seeks views on:

  • which businesses, products and types of promotions should be included in the restrictions
  • definitions for HFSS products, price promotions and locations in stores
  • how businesses can put this into practice and whether they will face any difficulties.

The stated aim of the Government is to reduce excessive eating and drinking of HFSS products that can lead to children becoming overweight and obese. Government also wants businesses to promote healthier food and drink, to help people make healthier choices.

WM Comment

The consultation period for feedback on the proposals closes on 6 April 2019.