Xercise4Less to accelerate roll-out after strong sales growth

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Walker Morris corporate lawyers advise gym chain on funding for expansion

Corporate lawyers at Walker Morris have helped Xercise4Less, one of the UK’s leading budget gym chains, secure a new round of funding from its equity partner, BGF (Business Growth Fund). Xercise4Less is planning to use the funds to roll-out further gyms across the UK after posting an 83 percent increase in sales.

The Leeds-headquartered business grew total sales to £21.9m in the 12 months to July 2015, up from £12m in its previous financial year. As a result of its organic roll-out, Xercise4Less now operates 35 gyms and has an increasing national coverage with sites across the north of England, the Midlands, the South West, Scotland and Wales, and opened its first gym inside the M25 in August 2015, in Hounslow.

In the next phase of growth, founder and CEO Jon Wright and his management team plan to accelerate the roll-out of the chain, and expect to open a further 15 to 20 gyms across the UK in the next twelve months.

Thomas Mieszkowski and John Hamer from the Walker Morris Corporate Group advised Xercise4Less.

Founded in 2006 by ex-rugby player Jon Wright, Xercise4Less started as a single unit in Castleford, West Yorkshire, and now employs over 600 people. The business featured in the Sunday Times’ FastTrack 100 in 2014 and 2015.

Jon Wright, founder and CEO of Xercise4Less commented:

“Our focus on customer service and choice, and our investment in state of the art equipment has helped us to attract a large membership base and pursue organic growth plans.

“We have a strong management team in place and a robust pipeline for new openings across the UK. With the new funding from BGF, we are in a strong, well-capitalised position to accelerate the roll-out.”

Richard Taylor, BGF, who sits on the board of Xercise4Less said:

“Xercise4Less is an example of how an ambitious company can disrupt an established model. Jon and his team have understood the market and the opportunity available to them and have used our growth capital to build a business of scale.”

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