Breakfast Brand Bash – How to be legally socialPrint news article
A free seminar from Walker Morris & Bloom:
With the number of active users on social media increasing by 64% in the last eight years and 93% of marketers currently using this medium to drive business; social media engagement is fast becoming one of the most important ways for brands to connect with their audience. Over the next five years companies are expected to double their social marketing budgets and for this reason brands must understand how to use this platform in the correct and most profitable way for their business.
Walker Morris has teamed up with Bloom, an integrated marketing agency, to run a series of breakfast seminars to discuss the issues and opportunities surrounding the management of brands in a digital age.
At this event, our second in the series, we will hear from Dominic Burch, Head of Social Media at Asda and Sam Brown, Digital Marketing Manager at Goal and hear the challenges they often face and the strategies behind their social media management. There will also be a panel discussion which will use recent case studies to explore the difficulties facing marketers when implementing a social media strategy. We’ll be focusing on:
- How to engage with existing and potential customers on social media
- How to deal with customer issues and complaints on social media and when to act
- How to ensure compliance with the new laws relating to online defamation
There’ll be plenty of opportunities for the audience to get involved too – if you would like to submit a question to be discussed by our panel, don’t hesitate to drop us a line here
Walker Morris LLP, Kings Court, 12 King Street, Leeds, LS1 2HL
Tuesday 1 April 2014
08:00 Registration, light buffet breakfast
Dominic Burch – Head of Social Media, Asda
Sam Brown – Digital Marketing Manager, Goal
Alex Craven – CEO, Bloom
Gwendoline Davies – Partner, Head of Commercial Dispute Resolution, Walker Morris
Lynsey Oakdene – Director, Commercial Dispute Resolution, Walker Morris
Session eligible for 1.5 CPD points.