Age Partnership’s acquisition strengthens in-house digital teamPrint news article
Age Partnership acquires The Marketing Lab to enhance its digital offering
A team of corporate lawyers at Walker Morris has advised retirement and equity release specialist, Age Partnership, on its acquisition of The Marketing Lab.
The Marketing Lab is a website and development optimisation business based in Hebden Bridge, Yorkshire. The seven-strong team of developers and project managers will offer Age Partnership an opportunity to strengthen its growing in-house digital team and help to build on its strategy of becoming a technological leader within the financial services sector.
Richard Naish, Jo Stephenson and Nicole Smith in the Corporate Team at Walker Morris provided legal support to Age Partnership.
Tim Loy, Age Partnership chief executive, commented:
“We have been a client of The Marketing Lab’s for a number of years and during this time our focus on our own in-house digital capabilities has grown.
“We recognise the importance of digital technologies not only for our business, but also for our customers.
“The acquisition of The Marketing Lab allows us to further develop our business processes, provide a smoother online journey for over one million people who visit our site every year and improve the technological capabilities of our website.
“The team at Walker Morris gave us fantastic support on the acquisition of The Marketing Lab. The level of professionalism and expertise displayed on the transaction was exceptional enabling the deal to be completed to the satisfaction of all parties within a tight timescale.”
Richard Naish, Walker Morris Partner, added:
“We delighted to have advised Age Partnership on its acquisition of the Marketing Lab. The combined expertise of both companies will create an enhanced service offering and provide Age Partnership with a solid platform for future growth.”