The anonymous heART project with Heart Research UK
Walker Morris continues proud history of innovative arts sponsorship
National charity Heart Research UK launched an innovative fundraising campaign centred on artwork created anonymously, sponsored by Walker Morris.
The anonymous heART project saw some of the biggest names across entertainment, politics and the arts, such as Nicola Sturgeon, Nick Cave, Jo Brand and Ralph Steadman, create unique, original pieces of artwork which were auctioned on eBay.
The twist? All bids were blind. Though the list of artists was available to all bidders, the artist of each individual piece will be kept anonymous, only being revealed after the auction is over.
All money raised went to funding Heart Research UK’s pioneering medical research into the prevention, treatment and cure of heart disease.
‘Framing the landscape’ with Ashley Jackson
David Smedley and Ashley Jackson on the moor ‘Framing the landscape’
Sponsorship of the Arts has played a central role in Walker Morris’ marketing strategy for many years. May 2014 saw the start of our sponsorship of Ashley Jackson’s ‘Framing the Landscape’ in conjunction with the National Trust.
This pioneering arts installation will help to create a permanent outside art exhibition and a lasting legacy for the Yorkshire countryside.
The over sized metal picture frames are being installed at specifically chosen locations around Yorkshire to put the ‘landscape in the frame’ allowing visitors to gain a greater understanding of the surrounding landscape and the artist’s view point.
To mark the launch of the first frame at Wessenden Moor on 7th May 2014 Walker Morris hosted a special arts masterclass presented by Ashley Jackson for the 13 children who are all winners in the 2014 Walker Morris Children’s Charity Calendar.
Click on the image above to view the video of the launch of Framing the Landscape
20th Anniversary Children’s Charity Calendar Exhibition at The Tetley
In November 2014 we commemorated the 20th anniversary of our award-winning Children’s Charity Calendar Painting Competition with a very special exhibition at The Tetley in Leeds.
We celebrated one of the longest community arts sponsorships by displaying an unprecedented collection of 260 pieces of children’s artwork from across the 20 years of the Calendar with an Exhibition which ran for a week at The Tetley. As part of the celebrations, we launched an auction book for the duration of the Exhibition. The auction offered a unique opportunity to purchase one of the paintings, with all the proceeds going directly to Martin House Children’s Hospice.
Read more about our Children’s Charity Calendar Painting Competition here. Or read more about our Exhibition here.
Our previous successful partnerships have included:
- ‘Turner in the North of England’ at Harewood House in 1997
- The first ever series of Royal College of Music Concerts at Kensington Palace in 1999
- The ‘Art of Star Wars’ at the National Museum of Photography Film and Television in 2001
Bringing the prestigious Royal Academy Schools Show out of London for the first time in its history in 2003
- Partnered with Saatchi both in London and Leeds to bring a Saatchi exhibition out of London for the first time to Leeds Art Gallery and sponsoring the inaugural exhibition at the Saatchi Gallery, London
- Supported Ashley Jackson’s ‘The Power and the Passion’ exhibition at the Mall Galleries, London and Temple Newsam, Leeds.
More recently, we sponsored Leeds Art Gallery to show the highly acclaimed exhibition ARTISTS ROOMS: Damien Hirst bringing a concise collection of the iconic, internationally renowned artist Damien Hirst’s works back to his roots. Read more about our sponsorship of ARTIST ROOMS: Damien Hirst here.
For further information on sponsorship contact email@example.com